Strategic Goals

Our strategic goal is to strengthen the company’s position as a leading producer on the Bulgarian market, where we currently hold approximately 12% market share. Continuous modernization of the facilities in Sokolovo and the farming complex in Geran is a key priority in order to increase efficiency and production capacity. The company plans to expand distribution through partnerships with major retail chains such as BILLA, Fantastico, T-Market, and Kaufland, while maintaining strict quality standards. Long-term development is based on stable growth, controlled production, and ongoing investment in technology, infrastructure, and staff.